Function Health owns the lab subscription. Apple owns the wrist. The Heart Association ranks fourteenth.
All 19 organizations competing for attention in heart and longevity health, lined up by overall brand strength. Click any row to see how that brand scored across the five measures.
How to read this. Each bar is one organization's overall brand strength on a 100-point scale. The color shows which band it falls into — from Category Dominant at the top to Limited at the bottom. The Heart Association sits in the Emerging band at fourteenth: trusted and well-known, but out-ranked by lab-testing services, wearable makers, and single-cause charities that have carved out something they clearly own. Click any bar to see the five measures behind its score.