Five interactive views of where the American Heart Association stands in the wider conversation about heart health: 19 organizations ranked, 5 brand measures scored, and 6 places where the conversation breaks down.
Every major topic in the heart-health conversation, drawn as a living map. The bigger and more central a topic sits, the more the whole conversation depends on it.
Launch Viewport → Viewport 02Six points where two important subjects almost never get discussed together. The closer to the center, the more urgently the AHA needs to bridge the gap.
Launch Viewport → Viewport 03The AHA scored across five measures of brand strength, drawn as a five-sided shape. One edge — between trust and standing out — is broken, and the shape shows you where.
Launch Viewport → Viewport 04All 19 organizations lined up by overall brand strength, strongest at the top. The AHA sits fourteenth — see who leads, why, and what each one is known for.
Launch Viewport → Viewport 05Everything on one screen: the conversation map, the scorecard, the six gaps, the leaderboard, and the headline numbers. The whole intelligence picture at a glance.
Launch Viewport →