SHUR IQ| American Heart Association Intelligence June 2026
Viewport 05 · Command View

Command View

The whole intelligence picture on one screen: the conversation map, the brand scorecard, the six gaps, the leaderboard, and the headline numbers — each panel labeled in plain English.

Overall Brand Strength
62.3 / 100
Emerging band — trusted but not yet distinctive
Rank in the Field
#14 of 19
Out-ranked by lab services, wearables, single-cause charities
The Weak Edge: Standing Out
53 / 100
The lowest of the five measures — the AHA blends in
Research Funded To Date
$6.1B
A century of science the brand under-uses to stand out
The Conversation Map
The Brand Scorecard
Where the Conversation Breaks — 6 Gaps by Urgency
Top of the Field + The AHA

Every panel here is a window into one of the five full viewports. The AHA earns trust but doesn't yet stand out: a 62.3 overall, fourteenth place, and a weakest measure of 53 on standing out. Six gaps mark the places where two important subjects almost never meet — and a century of research the brand has yet to turn into a story only it can tell.